Tag Archives: linkedin

How to utilise social media in your job search

If you have been relying on Google during your job search and have subsequently struggled to achieve any success, now is the time to try an alternative.

Social media has fast become a part of our everyday lives, which employers, job seekers and recruiters are also making full use of during the recruitment process.

Take a look at the guide below to find out how you should be using social media in order to help you land the job of your dreams.

Social Media Guide

#1 Show yourself off

Almost all employers look at Facebook and Twitter profiles before deciding on whether to interview or hire a candidate. It is important to show your personality and interests on the platforms, while also demonstrating your experience and knowledge. However, finding the right balance is crucial.

While you may love heading out on the town every week, this is something that employers don’t need to see. Think about what posts you would be happy to share with them and edit your privacy settings to prevent potential employers from viewing anything that could deter them from offering you a job or interview.

#2 Take social on the go

Make sure you download apps for the likes of LinkedIn, Facebook and Twitter, and set up push notifications. This simple step will allow you to remain aware of any updates or messages from employers that you like or follow, and to keep you in the know of any new positions that become available.

Alternatively, use Tweetdeck so that you are alerted whenever a certain hashtag is used, for example #jobsearch.

#3 Make your personal brand unique

Turning your job search into your own personal brand can help to make your application stand out from the competition.

Begin by inventing a slogan. Think about those used by the likes of Nike and Gillette which get straight to the point and clearly explain what the brand is all about. Yours should be around 5 or 6 words, and work to sum up why you are an ideal candidate. Begin by conjuring up descriptive words that best describe you. Avoid cliché words or phrases such as those highlighted in the guide above. Once you are happy with the slogan, add it to your bio sections on each social platform.

#4 Become a professional for your passions

Blogging has become popular over the past few years, so much so that many employers find candidates with their own blogs far more appealing.

A blog can help you to demonstrate your great passion for your chosen industry, while providing you with something to discuss during interviews as well as a platform to showcases your expertise. The more time you invest in your blog, the more effective it will be. It is recommended that you update your blog at least once a week, with all new posts promoted via links on social platforms.

#5 Last but not least – be patient and don’t lose hope

Incorporating social media into your job search is an extremely effective tool to use during the process, but utilising these platforms to the best of their abilities takes time and effort. While it won’t happen overnight, using social media can help you to build relationships with employers and potential work peers that could last a lifetime.

Author Bio

Rachel Campbell is a content writer for BCL Legal, recruiters specialising in pairing legal candidates with ideal employers, be it in-house or as part of a law firm.

Social Media Advice for Job Seekers


Social Media is part of Social life

There is no denying that the ever increasing ease of access to the internet has led to social media becoming a greater part of our social life. Jobseekers need to be careful using social media when applying for jobs to secure employment. Jobseekers need to be wary about their digital footprint; the trail they leave behind on the internet.

Does my online activity help or hinder my employment prospects?

This is an extremely important question which you and every jobseeker in the current job market needs to consider. Recruitment trends indicate that employers are increasingly researching job applicants on social media before making the decision to employ them.

What does your online digital activity say about you? You need to consider whether it is portraying you as a desirable candidate, are you displaying a positive or negative image of yourself on the internet?

As a jobseeker, it is your responsibility to make sure what you leave public for others to view on your online social media accounts such as Twitter, Pintrest, Instagram and Facebook to name a few.

Use Social Media to create a positive impression to land the job

Social media can help you land a job because it gives a recruiter an insight into your

• Personality
• Interests
• Communication skills
• Creativity
• Qualifications

You should engage with people and companies online using social media. This will create a positive impression on any potential employer. There is no harm as long as you remain professional.

Here are some social media tips:

• Don’t use inappropriate language , status updates and pictures
• Don’t create unprofessional user account names (screen names)
• Don’t lie
• Set public and private settings on your accounts
• Remain professional
• Treat online users he same as you would like to be treated

Social media is an extension of your social life. Respect online users as you would if you were to meet them offline. Keep in mind, when you post something online who else might see it. You never know, a professional, polite and engaging online presence may make all the difference!

Good Luck with your job applications.

New Year – New Job

New Year New Job

New Years resolution – I’m getting a Job

So Christmas is over, you’ve been to the sales, bagged a bargain and are now looking ahead to the New Year. Wishing a fresh start or a change of career. You’re mulling over your new year resolutions and they include

I’m going to get a job in the New Year


Simple, I need a job, I don’t care what job it is, I’ll take it, I’m working in 2015.

To help you keep the resolution and help in your preparation to bag a job in the new year, we’ve put together some ideas.

Smart Targets

Get clever by setting S.M.A.R.T targets. Think S.M.A.R.T

Specific, Measurable, Achievable, Realistic and Time-bound


You are more likely to find a job by achieving specific goals which you set for yourself. Focus on what you are trying to achieve and how you will accomplish it. What jobs you are actually willing to do and how you apply for them?

Ask yourself

What will the outcome be? What’s suitable?

  • Full time (P/T)
  • Part time (F/T)
  • Flexible hours
  • Type of occupation e.g Retail assistant or warehouse operative

Write down a list of possible job goals

Why am I doing this? Your reasons to work

  • To earn a wage
  • A better life
  • Support my family
  • Go on a holiday abroad

Who should be involved? Its all about networking

  • Recruitment agencies and employers
  • Career advisers and coaches
  • Family and friends

Where will it be? Location, can you and are you willing to relocate?

  • Local
  • National
  • International

Which? Solutions you can employ

Identify the restrictions and limitations, thus enabling you to find solutions to overcome any barriers preventing you from finding work.


Each step taken towards finding employment should be measured by establishing some criteria. This is essential to keep you on track.

Ask yourself

  • What is it you intend to achieve? Employment
  • By when? 1st April 2015
  • How will it happen? Creating a CV

So the criteria is:

Create a current CV and buy appropriate clothing for job interviews by 2nd Feb 2015.

By writing a CV to apply for vacancies and having clothing for an interview will you be on course to be hired.


How does the dream come true? Is it possible?

Identify the attitudes, skills, abilities, training and finances required to get the job or run a business.


  • Where can I find the funding for my self employment idea ?
  • Do I need to up-skill and retrain to secure employment?


How often in our day to day conversations do we say to someone or think “be realistic”.

Are you applying for the right jobs?

Take advice and feedback from family, friends, businesses and professionals within the recruitment industry.

By thoroughly delving into your skills and experience you can discover the jobs you are capable of doing. Transferable skills are the key to what you can do.

Also remember:

You only get what you put into it, the greater the effort you exert the more likely you are to succeed. Everybody has potential and the sky is the limit. You can retrain and up-skill yourself which will open new avenues into the world of work.


The idea is to stay on track until you succeed. Think of bite size, small steps which lead to the main objective. Create a plan with timely goals

Time-bound goals can be:

  • Short term goal – Create industry specific Cover letters and CV
  • Medium term goals – Complete Digital IT course
  • Long term goals – Get a job

Create an action plan, this can be in the form of a calendar diary system. You can set reminders on your mobile phone using apps, internet diary system such as outlook calendar, a hard back diary purchased from a pound shop or notes stuck on your fridge.

By breaking up big chunks into bite size tasks which then can be completed over set periods will make it easier to find work.

More Ideas

So you’re S.M.A.R.T. Here are some additional ideas which can be part of your SMART goals

Transferable skills

What else can I do?

You may think you’re only capable of doing one or two job roles because all of your past jobs were the same or you have only worked in one industry. The reality is that everybody has a range of skills which can be transferred into a various sectors and many job roles.

When you start searching for a job, read the job specification and you will quickly realise that you already match the criteria. A job title can be misleading.

Subway advertise vacancies for Sandwich Artists, the role involves front of house sandwich preparation and face to face customer services, another employer may word it differently. A call centre operative’s transferable communication skills can be used in face to face advocacy work, sales and retail positions.

Tip: Use spider-grams to unearth your hidden skills. They help you visualise your abilities on paper.

Update and Freshen up your CV and Cover Letter

How old is your CV and Cover letter?

  • Is it months or years?
  • Are they targeted?

You should have multiple versions of your CV and Cover letter which can be quickly edited to target any job role specification. A generic document won’t match the criteria set by the employer. It’s essential you get the recruiter’s attention.

Professional Presence and  Digital footprint

Professional presence is becoming an increasingly important factor in recruitment. HR  professionals are increasingly researching candidates online as part of the sifting process.

Have appropriate email addresses and voicemails. Think about your digital footprint, you’re only on facebook and twitter, what about linkedin? make public what you want them to find and where.

Buy an new outfit, something nice and presentable

Remember: First impressions count.

Mock interview practice

Employers can ask you anything but you should prepare yourself to answer the most commonly asked questions

  • What are your strengths and weaknesses?
  • What will you bring to our business?
  • Why do you want this job?

Research the companies you apply to.

  • What are their core values?
  • Any company announcements?
  • What’s the latest industry news?
  • What questions are they most likely to ask?

Practice mock interviews will increase your confidence by preparing you for the interview stage

Happy New Year to all our readers

2015 CV Trends

2015 cv trends

2015 CV Trends, whats in store for next year

We recently came across an interesting article about Top CV Trends of 2015

Two trends stood out.

  • Trend 3: Visual Engagement
  • Trend 4: Including external links to Videos/blogs


Visual Engagement

Visual Engagement which also described as a Visual CV has been around for a few years. It is increasing in popularity with new sites with their own set of unique tools and their own take on how to represent your personal data. These sites not only enable the user to create an eye catching CV from scratch but also allows the user to import their own linkedin profile, sections of the linkedin cv profile are then mapped to create various representations of the data, the data can be viewed in the form of tagclouds, charts, timelines or any custom image you like.

The immediate benefits of a Visual CV are clear, it grabs the attention of the recruiter, it’s new and it’s different. With the advancement in technology, increased computer processing power, easy access to powerful mobile devices and internet, social media image sharing platforms, the possibilities are endless, 2015 could be the year when the visual CV really takes off.

There are a few factors that will determine the success of a the Visual CV

  • Major recruitment job boards within the current market need to embrace it by allowing it’s uploading like a traditional CV to apply for jobs online.
  • Having the ability to parse image data for job matching and email alerts, this isn’t easy.

Our advice, have both, give it a go but don’t delete your classic CV.

Including external links to Videos/blogs

This is a must do, employers are already conducting background checks by researching candidates on social media and the internet. Your digital footprint matters. To give a positive representation of yourself there is no harm in including external links to your videos, blogs and online portfolios you may have created. Make it easier for the employer to research you.

[pareto] sums it up well

A strong CV with additional creative and modern  features is just one way to get yourself noticed, but otherwise don’t forget to utilise your contacts, network and gain experience.

With a little positivity, determination and persistence, you could easily find yourself working in your dream job in 2015.

Good luck guys